How to stop a Trademark or Copyright Bully exceeding the scope of their trademarks, copyrights or service marks!
WE ACCEPT FEDERAL COPYRIGHT & TRADEMARK CASES NATIONWIDE!
There is probably nothing worse than trying to run and grow your business and then you receive the CEASE AND DESIST or TAKE DOWN LETTER from some company you have never heard of claiming you are infringing their trademark or federal copyrights. Another annoying example is receiving a software audit demand letter from trade organizations such as the software alliance or SIIA or other publishers such as Microsoft or Autodesk, when in fact you are properly licensed and in compliance with federal copyright laws, and with the terms of the licensing agreement. Nevertheless, these companies may DEMAND that you submit to a “voluntary audit” and provide audit results whether you are compliant or not. This frustrates many small business owners.
While our firm respects and helps companies protect their own trademarks and enforce legitimate intellectual property rights, we also help protect the rights of small and medium sized business owners who are literally being BULLIED by over-zealous corporations and their IP attorneys who are policing their trademarks and copyrights but seeking to demonize companies that are legitimately running their business and validly using their tradenames, logos, software and in trademark circumstances may have even been the first to use the name in commerce (which provides “common law” rights in the mark and the right to continue to use the mark at issue.
In trademark cases, sometimes the company that receives the notice of trademark infringement is in a completely different business (different trade channels / different types of customers) and there is absolutely no possibility of “consumer confusion” (which is required to show trademark infringement).
If you are feeling bullied in your business, pressured, forced to engage in software licensing reviews, call us at (877) 276-5084 to discuss a response strategy to these types of issues. We can help, and discuss whether or not filing a federal declaratory judgement action may be the best move for you. This blog will touch on this topic generally.
TRADEMARKS – is my mark infringing if I am in a completely different business?
Probably not. For example, if you have a federally registered trademark for the name “Sedona Brewery” and your business involves selling craft beer you cannot likely be infringing a trademark of another company who has a registered mark for the name “Sedona Brewers” which might be the name of a local minor league baseball team. The simple point is that there is no likelihood of consumer confusion (unless of course the channels of business somehow become crossed).
What if my company was using the trademark first, do I have legal rights?
Yes. If you were the first company to use a trademark in your area, you have “common law rights” (ex. under state law) to continue to use the mark. In other words, if you started in a software company in 1999 called “San Francisco Software Co.” and another company was formed in 2012 called “San Fran Open Source Software” they cannot just come in an bully you are around and force you to stop using your company name. Your company would have “prior use rights” and you would likely have to stand up to defend the right to use your own company name and stop this trademark bully, even if they have acquired a federal trademark. As the old saying goes “sometimes you have to stand for something or you will fall for anything.”
What is the “likelihood of consumer confusion test?”
This is the test that federal courts will use to determine whether or not consumers are likely to be confused by the use of your mark vs. the other companies mark. If consumers are likely to be confused as to which company is the source of the goods or service, then you could be deemed an “infringer” (thus justifying your business receiving the cease and desist letter). Here are the 8 factors the Courts will look at. Each factor is weighed according to one of the main cases – AMF Inc. v. Sleekcraft Boats, 599 F.2d 341, 348-49 (9th Cir. 1979) which noted:
In determining whether confusion between related goods is likely, the following factors are relevant:
1. strength of the mark;
2. proximity of the goods;
3. similarity of the marks;
4. evidence of actual confusion;
5. marketing channels used;
6. type of goods and the degree of care likely to be exercised by the purchaser;
7. defendant’s intent in selecting the mark; and
8. likelihood of expansion of the product lines.
See also Sleeper Lounge Co. v. Bell Manufacturing Co., 253 F.2d at 722; Restatement of Torts section 731 (1938). So the Courts will look at each of the factors, and this is the same test we will look at in determining what your legal rights may be when you are accused of infringement by a law firm. So keep in mind, the opposite above my proposition above is also true. Meaning, if there is NO LIKELIHOOD OF CONSUMER CONFUSION (“confusingly similar” test), then you should stand up and take on the trademark bully and their intellectual property counsel.
As one court noted in Brookfield Commc’ns, Inc. v. W. Coast Entm’t Corp., 174 F.3d 1036, 1046 (9th Cir. 1999):
“To establish a trademark infringement claim under section 32 of the Lanham Act or an unfair competition claim under section 43(a) of the Lanham Act, Brookfield must establish that West Coast is using a mark confusingly similar to a valid, protectable trademark of Brookfield’s. See AMF Inc. v. Sleekcraft Boats, 599 F.2d 341, 348 (9th Cir.1979).”
COPYRIGHTS – being bullied by a photographer, music or movie company (such as Malibu Media, London Has Fallen, or Flava Works), software company or other copyright holder
Copyright lawsuits appear to be on the rise. Copyrights provide serious legal protection for copyright holders, especially those who have registered their copyrights. With the rise of Torrent websites and social media, its has become common that copyright holders and their IP law firms are getting aggressive in enforcing and policing their rights. This is natural, and it is understandable why, however, when a small business owner or individual gets trapped in an investigation, or receives a notice of copyright infringement or a notice from their ISP that they name is being sought in a subpoena, things can heat up. In these cases, a lawsuit may have been filed, or is being threatened to be filed, and settlement attorneys know how to extract the maximum settlement possible, often times through scare tactics and the realization that being involved in a federal lawsuit is a scary proposition. In these cases, individuals and businesses need protection. We can help.
How does the demand for declaratory judgement work?
So what does all the above analysis mean? It means in trademark and copyright cases, if you have done nothing wrong, but are being bullied anyway, you may need to resort to filing a federal declaratory relief action and seeking your attorney fees (see discussion below).
For example, in a trademark case, if your use of a trademark would not “confuse a consumer” as to the source of the goods or service then you are not infringing anyones trademark. One approach you might want to take in this situation, and in responding to the legal demand letter is to inform opposing counsel that you will be filing a civil action for declaratory relief unless they drop their claims and pay your attorney fees. Legal precedent for this approach exists. For example in Rhoades v. Avon Products, Inc., 504 F.3d 1151, 1157 (9th Cir. 2007) the Northern District of California noted:
“An action for a declaratory judgment that a patent [or trademark] is invalid, or that the plaintiff is not infringing, [presents] a case or controversy if the plaintiff has a real and reasonable apprehension that he will be subject to liability if he continues to manufacture his product…….In applying this standard, we focus upon the position and perceptions of the plaintiff, declining to identify specific acts or intentions of the defendant that would automatically constitute a threat of litigation. The acts of the defendant are instead to be examined in view of their likely impact on competition and the risks imposed upon the plaintiff, to determine if the threat perceived by the plaintiff were real and reasonable.”
As noted in this case and in Chesebrough–Pond’s, Inc. v. Faberge, Inc., 666 F.2d 393, 396 (9th Cir.1982); and also 6 J. Thomas McCarthy, Trademarks and Unfair Competition § 32.51 (4th ed.2007) (“an actual controversy or threat of infringement does not have to be said in so many words. It can be expressed in the attitude of the defendant as expressed, for example, in ‘circumspect language in a letter.” As the Court noted, the Defendant in the Rhoades case did sufficiently allege the requisite “reasonable apprehension” test and:
“if the declaratory plaintiff has in fact been threatened with litigation for infringement it should be allowed to bring an action for declaratory judgment to determine non-infringement, and join with it a claim of invalidity of the mark and a prayer for cancellation of the declaratory defendant’s federal registration.”
COPYRIGHTS / SOFTWARE: The same holds true in copyright bully cases. For example, we have had architects, engineers and designers accused of pirating software and not having the proper licensing. When we ask to see the proof they have, the attorneys for the software companies usually say something like “we don’t have to show you” or “its our policy not to tell you” or “just get me the audit results.” In other words, they will literally force you to interrupt your business, audit all your computers, fill out a detailed software audit spreadsheet and locate all proofs of purchase. If you don’t do this, they will likely bully and implicitly threaten to sue your company for willful copyright infringement.
They may also try to force you to sign a “certificate of compliance” under penalty of perjury EVEN THOUGH THEY HAVE NEVER SHOWN YOU A SMUDGE OF EVIDENCE OF WRONGDOING OR A LICENSING AGREEMENT CONTRACTUALLY COMPELLING YOU TO ENGAGE IN A SOFTWARE AUDIT. This conduct can seem over the top, aggressive, and unethical. Some of my Clients have referred to this as “extortion.” Regardless, life is not perfect and these companies know their “information” (often an alleged unnamed informant) are not perfect, and they will NOT say they are sorry in most cases when they get it wrong. Likewise, they will NOT pay your attorney fees for the unwarranted intrusion. In these circumstances when you can stand behind your software asset management practices, a Declaration judgement action remains one option to consider.
So there is certainly federal legal authority to file a declaratory relief action where:
1. Plaintiff has a reasonable apprehension of being sued for federal trademark infringement (this is viewed from the Plaintiff’s perspective which is more of an objective, rather than subjective standard);
2. Plaintiff is confident there is no infringement and no likelihood of consumer confusion (apply the 8 factor test above);
3. There is an ‘actual controversy’ (as opposed to an imagined one);
This also means you may be able to raise this legal defense in copyright infringement allegations (ex. where a software publisher such as Microsoft, Adobe, IBM, SAP, Oracle, Autodesk or other company is wrongfully accusing your business of being a software pirate and demanding that you submit to a “voluntary” audit).
Attorney Steve Tip: Some of the kinds of things that can help insure there is an actual controversy are (1) defendant threatening litigation or (2) demanding that the accused infringer stop using the disputed mark, or (3) sending a cease and desist letter, coupled with initiating an opposition or cancellation proceeding based on likelihood of confusion or dilution. Another one may be(4) claiming that the accused infringer’s use of a mark constitutes infringement or dilution would also seem to create a controversy. These are often considered “hard letters.”
On the other hand, received a “soft letter” for example one which invites the receiving party to call to try to work out or negotiate an amicable resolution (accompanied with a more controlled or cordial tone), could result in a finding that there was no controversy sufficient to support filing a declaratory judgment action to protect your trademark.
The statutory authority for this approach can be cited in your complaint as follows:
A. Declaratory Judgment of Non-infringement of Trademarks pursuant to 15 U.S.C. § 1051 et seq. and 15 U.S.C. 1125(a);
B. The United Sates Copyright Act of 1976, 17 U.S.C. § 101 et. seq. (the “Copyright Act”);
C. 28 U.S.C. §§ 2201 and 2202 (the Declaratory Judgment Act).
Section 2201 states:
(a) In a case of actual controversy within its jurisdiction, except with respect to Federal taxes other than actions brought under section 7428 of the Internal Revenue Code of 1986, a proceeding under section 505 or 1146 of title 11, or in any civil action involving an antidumping or countervailing duty proceeding regarding a class or kind of merchandise of a free trade area country (as defined in section 516A(f)(10) of the Tariff Act of 1930), as determined by the administering authority, any court of the United States, upon the filing of an appropriate pleading, may declare the rights and other legal relations of any interested party seeking such declaration, whether or not further relief is or could be sought. Any such declaration shall have the force and effect of a final judgment or decree and shall be reviewable as such.
Section 2202 states:
Further necessary or proper relief based on a declaratory judgment or decree may be granted, after reasonable notice and hearing, against any adverse party whose rights have been determined by such judgment.
Can you recover attorney fees in a Declaratory Judgement case?
Possibly. One 9th Circuit federal court case discusses the “American Rule” and how litigants normally have to pay their own way:
“One of the distinguishing features of our country’s judicial system is the rule that each party generally pays its own attorney fees, regardless of the outcome of the case. See, e.g. Alyeska Pipeline Co. v. Wilderness Soc’y, 421 U.S. 240, 247, 95 S.Ct. 1612, 44 L.Ed.2d 141 (1975) (noting that our country’s approach to attorney fees is “deeply rooted in our history and in congressional policy”); see also Donovan v. Burlington N., Inc., 781 F.2d 680, 682 (9th Cir.1986) (“In this country, ‘the prevailing litigant is ordinarily not entitled to collect a reasonable attorneys‘ fee from the loser.” ’) (quoting Alyeska, 421 U.S. at 247, 95 S.Ct. 1612). This fundamental legal tenet, referred to as the American Rule, is designed to stop “losing litigants [from] being unfairly saddled with exorbitant fees for the victor’s attorneys[.]” Alyeska, 421 U.S. at 251, 95 S.Ct. 1612. It thus encourages parties to vindicate their rights, while relieving the courts of the burden of having to constantly determine what constitutes reasonable attorney fees. See Fleischmann Distilling Corp. v. Maier Brewing Co., 386 U.S. 714, 718, 87 S.Ct. 1404, 18 L.Ed.2d 475 (1967).
“Of course, Congress can create statutory exceptions to the American Rule.A prevailing plaintiff can recover attorney fees if there are “specific and explicit provisions for the allowance of attorneys‘ fees under selected statutes granting or protecting various federal rights.” Alyeska, 421 U.S. at 260, 95 S.Ct. 1612. But absent a clear statutory command, courts lack the “roving authority” to award attorney fees. Id. at 260–62, 95 S.Ct. 1612 (“[T]he circumstances under which attorneys‘ fees are to be awarded and the range of discretion of the courts in making those awards are matters for Congress to determine,”); see also Home Sav. Bank, F.S.B. by Resolution Trust Corp. v. Gillam, 952 F.2d 1152, 1163 (9th Cir.1991) (“Absent Congress’s explicit provision for the recovery of fees, courts are not free to pick and choose which statutes are worthy of special enforcement incentives and rewards.”). Courts may, however, award fees as part of their inherent power to sanction a party for bad faith conduct. See Alyeska, 421 U.S. at 257–59, 95 S.Ct. 1612 (courts may award fees if the losing party acted “in bad faith, vexatiously, wantonly, or for oppressive reasons”).
“In any civil action under this title, the court in its discretion may allow the recovery of full costs by or against any party other than the United States or an officer thereof. Except as otherwise provided by this title, the court may also award a reasonable attorney’s fee to the prevailing party as part of the costs. See 17 U.S.C. § 505.
Courts have also recognized this principle of fairness as to awards for attorney fees:
“Prevailing plaintiffs and prevailing defendants must be treated alike under § 505; attorney’s fees are to be awarded to prevailing parties only as a matter of the court’s discretion.” See Fogerty v. Fantasy, Inc., 510 U.S. 517, 114 S. Ct. 1023, 1025, 127 L. Ed. 2d 455 (1994)
Resources and sample pleadings
1. Here is one sample Declaratory Judgment lawsuit that was filed.
Contact a federal copyright & trademark lawyer
We can help companies, business and creative organizations and entrepreneurs in enforcing and defending trademark rights and defending against software audits. We can also help companies faced with dealing with an overly aggressive trademark and copyright law firms seeking to stop your business, shut you down, or who may be “shaking you down” for exorbitant money damages where there is no legitimate good faith infringement. Contact us at (877) 276-5084 for a free initial consultation. We offer low flat rate legal fees for many of our trademark letter response cases.
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