Licensing

Feb 2nd, 2018 | By

Superbowl and Intellectual Property Rights     Introduction This year, on February 4, the Philadelphia Eagles will play the New England Patriots in Super Bowl LII. Over 100 million viewers will tune in to watch the “Big Game.” Advertisers will pay over $5 million[1] for a 30-second commercial aired during the Super Bowl’s run-time. Because

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